Product Monetization & Pricing
We design revenue models, monetization strategies, and prices that reflect your product’s true value, driven by solid data, real customer willingness to pay, and facts over opinions.
Why Great Products Still Fail
Even the best products underperform when pricing doesn’t reflect their true value.
Too often, prices are set based on gut feeling, competitor guesswork, or fear of customer pushback.
Instead of designing business models that match their strengths, teams copy what others are doing.
The result?
Revenue leaks away, internal uncertainty grows, and products fall short of their full potential.
What we do for your prices
🛠 Pricing Clinics – Quick, focused workshops to align your team and identify pricing opportunities
📊 Willingness to Pay Research – Surveys, interviews, and analysis to uncover what your customers are truly ready to pay
🧮 Revenue Model Design – From flat rates to usage-based pricing or hybrid models, we help you find the structure that fits
📦 Packaging Strategy – Define value-based feature sets, add-ons, and upsell paths
💬 Internal Pricing Enablement – Give your team the tools, arguments, and confidence to explain and defend pricing decisions
Our Approach
Pricing that starts from value
We believe pricing and product go hand in hand. You can’t price well if you don’t know what your product is really worth — to your users and to your business.
That’s where most pricing work falls short. Too much theory. Not enough facts.
We bridge that gap by combining your team’s knowledge with market insights, customer signals, and structured analysis. Our GSMP Framework guides the process, supported by tools that include:
✅ Value Mapping Workshops
✅ Product Usage Studies
✅ Quantitative Analysis
✅ Our GSMP Framework
✅ Market & Competitive Research
✅ Customer Interviews
We don’t just give advice — we help your team build the tools and confidence to make monetization decisions stick.
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The GSMP Framework
What you will walk out with
✅ Higher margins and better customer fit
✅ Confidence to adjust pricing as your market evolves
✅ Tools and arguments to defend your pricing decisions
✅ Revenue models that reflect your product’s strengths
✅ Pricing structures grounded in real customer willingness to pay